Now You Don’t Have to Choose Between Your Cat and Your Loved Ones with New Cat Food to Reduce Human Cat Allergies

If you or your loved ones are allergic to cats, you know the heartbreak of having to limit time with your furry friend or, worse, rehome them. But now, there’s a breakthrough solution from the team at Nestlé Purina Pet Care that means you no longer have to choose between your cat and your loved ones. Introducing LiveClear, the breakthrough formula of cat food that reduces the allergens in your cat’s saliva, making it possible for cat owners to live in harmony with their feline companions without the sneezing, itching, and watery eyes. 2

Cat allergies are a widespread issue, affecting approximately 1 in 5 adults globally.1 Allergic reactions to cats can range from mild to severe, often resulting in recommendations to avoid contact with cats altogether. But for many, giving up their beloved pet is not an option. After a decade of extensive research, the scientists at Purina have finally discovered how to manage cat allergens and improve the lives of cat lovers and their feline friends.

The magic behind Purina ProPlan LiveClear lies in a specific egg product ingredient that contains antibodies to Fel d 1, the primary cat allergen. When cats are fed LiveClear, these antibodies bind to the Fel d 1 allergen in the cat’s saliva, preventing it from triggering allergic reactions in humans. This breakthrough allows the allergen to remain inactive, meaning less active Fel d 1 is spread into the environment as the cat grooms itself.

“LiveClear represents a significant advancement in how we can help cat owners manage their allergies while maintaining a strong bond with their pets,” says Dr Marianne Lomberg, Veterinarian and Business Executive Officer for Purina in South Africa. “With this new product, more families can experience the joy of having a cat without the constant struggle of allergic symptoms.”

Studies have shown that within three weeks of starting a diet that includes the egg product ingredient found in LiveClear, there is a significant reduction in active Fel d 1 in cats’ saliva and on their hair. In fact, 97% of cats showed a reduction in active Fel d 1 levels, with an average decrease of 47%.2,3 For many cat owners, this means fewer allergy symptoms and more quality time with their cats.

South African singer, Mike Huff, whose wife is a cat lover with 3 kitties, says that LiveClear has been a game changer for him and their cats. “Since having this cat food, it’s been a total miracle. I’ve been able to pet the cats and they sleep on my lap and for me, there’s absolutely no effect. It’s been extraordinary,” says Huff. “With musicals being my main source of income, it’s so important that I am able to keep my voice strong and clear. Since putting the cats on to this food, I have none of my usual allergy symptoms, there’s absolutely no effect.” – Mike Huff.

One participant in a study involving human allergy sufferers experienced significantly reduced nasal and ocular symptoms when exposed to hair and dander from cats fed LiveClear compared to those on a control diet.3

So instead of kicking your partner out the house or rehoming the kids, you and your family can now live in allergy free harmony with your kitty cats.

For more information about LiveClear and how it can help you manage cat allergies, visit www.purina.co.za