A demanding modern lifestyle means that women juggle so many roles throughout the day: from work, to mom-life, to super-cook, to managing a social calendar and staying active. MOVEPRETTY came about as an answer to a need: to be the solution  – the modern woman can now move from one role to the next, in comfortable yet classy active wear. The brand understands that women want to look and feel their best especially when getting a quick gap to train. They design with the active, dynamic woman in mind, while ensuring the garments are functional for exercise, resulting in maximum flexibility and movement in each design.

“It is important to us that each ‘prettymove’ has a touch of delight – that small surprise that makes the woman wearing it feel special and pretty. Examples include pocket detail, subtle gold branding, pretty stitching on the inside of the garment, beautiful packaging, and a personalised customer service experience,” says Annelize, co-owner of the brand. Thanks to the urban sports-luxe influences in their designs, there’s no need to change after your yoga or pilates class to grab brunch with friends or running errands. 

The price point is also pretty ranging from R350 to R850, a studio to street wardrobe that won’t break the bank. Their newest Capsule Collection, is all about beautiful feminine prints in soft tones. Soon to launch is their newest BASICS collection, which will sport classic fits in neutral colours, easy to blend with the beautiful prints in their other collections.