The story behind any brand is fascinating but the story behind Just Teddy – Fine Boulangerie & Pâtisserie is nothing short of remarkable. This book is a project that has been in the making for a long time, writing itself over the years without the Zaki family even being aware of it. Now, Teddy Zaki (who some of you will remember as the runner-up in The Great South African Bake Off TV series) and his family are thrilled to share their untold story with the world in Just Teddy – Petals from Paris, a cookbook extraordinaire which will take the reader on a journey around the globe through mental imagery of the family’s travels which inspired them to create their delectable boulangerie (breads) and pâtisserie (pastries).

Lovingly shared on the pages of this book are recipes which are of great sentimental value to this family from the recipe which was the start of it all, Unpretentious Coloured Cupcakes and the delectable Chocolate Ganache Tart – which was on Just Teddy’s first counter at the food market located at 1 Fox – to a magnificent variation on a basic Macaron recipe for Ispahan and Persian Love Cake. You will find beauty in even the simplest recipe for Buttermilk Scones and Madeleines which are as close to sanctification of baked goods as you will get!

Just Teddy – Petals from Paris will turn even the most reluctant bakers among us into master bakers (okay that may be a small exaggeration, but you get the idea – you will want to bake). The story told on these pages will inspire the entrepreneur within who may be waiting for that final push to follow your dream!

This is a Christmas gift for the home baker – Teddy started out as one, and he wants other keen bakers to experience the joy of baking, too. Anybody who has ever had a dream and passion will love this book, as much as the person who has everything.

Just Teddy – Petals from Paris is published by award-winning That Food Guy Publishing – a division of That Food Guy Group, who are also the creators of Naqiyah Mayat – The Beginning: Indian Recipes from my Home and Dinner at Somizi’s.

NOTE: Just Teddy – Petals from Paris will be available from 25 November. Books will retail at R650 with a custom, limited edition book jacket and R550 without a book jacket. Books can be purchased from www.justteddy.shop or at Just Teddy’s Hyde Park Corner store. Any corporate order queries can be sent to publishing@thatfoodguy.co.za

Visit Just Teddy Fine Boulangerie & Pâtisserie at Shop LM4 on the Lower Mall level of Hyde Park Corner located at the corner of William Nicol Drive and Jan Smuts Avenue.