Introducing ENOUGH: Revolutionising beauty through upcycling
In a world where waste has become a pressing global concern and consumer’s beauty standards are evolving, we’re excited to introduce ENOUGH., a visionary upcycled beauty brand with a powerful mission at its core.
At its heart, ENOUGH. is driven by the desire to repurpose waste and empower individuals to feel confident about their beauty choices, all while making a significant contribution to environmental preservation.
What is upcycled beauty? 
Upcycled beauty transforms discarded waste and overlooked byproducts into innovative beauty products. By repurposing materials that would otherwise end up in landfills, ENOUGH. is helping to promote a circular economy within the beauty industry. This sustainable approach not only reduces waste but also minimises the consumption of new resources.
“Waste isn’t waste until we waste it.” – Wil.I.Am
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A commitment to quality and ethics
At ENOUGH., meticulous product and ingredient research guide every step, ensuring that the focus remains on Beauty-Health – a holistic and empowering approach to self-care – rather than fleeting superficial aesthetics.
ENOUGH. sets itself apart with its unwavering commitment to quality, ethics, and sustainability and the firm belief that ingredients matter. All of the ethically sourced, high-quality, natural, vegan ingredients used in their products are carefully selected after thorough research to ensure they’re highly effective, clean and cruelty-free. These ingredients include locally-sourced Coffee Grounds from Cape Town’s beloved Truth Coffee Roasting.
“It’s a misconception that waste ingredients are less potent,” says Ginette Blackbeard, Founder of ENOUGH. “With coffee for example, only 1% of its compounds are extracted when making a cup to drink – the rest is being wasted and now we’ve found a way to repurpose this powerful active ingredient and reap its maximum potential.”
ENOUGH.’s upcycling ethos also extends to their products’ outer packaging that’s made from laser-cut upcycled cardboard.
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A revolutionary trio
ENOUGH. Caffeine & Essential Oil Body Scrub
Crafted from discarded coffee grounds, this 100% natural exfoliator is more than just a scrub; it’s a commitment to beauty with a purpose. Infused with upcycled coffee, rich in caffeine and antioxidants, it gently removes dead skin cells while toning and firming, leaving your skin looking fresh and luminous. Enhanced by the wonders of Argan Oil, often hailed as “liquid gold,” it offers intense hydration and regenerative properties, smoothing away scars, stretch marks, and uneven skin tone. Complemented by the nourishing trio of Coconut Oil, Sunflower Oil, and Almond Oil, it strengthens your skin’s natural barrier. And to complete this sensorial journey, we’ve added Patchouli Aromatherapy Oil, soothing irritation and promoting relaxation – giving it a sweet, earthy scent.
ENOUGH. Caffeine Antioxidant Serum
This lightweight serum, suitable for all skin types, doesn’t just protect; it transforms. Infused with upcycled coffee seed oil, it revitalises your skin with a caffeine boost, reducing puffiness and promoting a toned, tightened look while shielding against free radicals with its rich antioxidants. Acmella Oleracea Flower Extract, often referred to as “Nature’s Botox”, lends its natural muscle-relaxing properties, diminishing the appearance of fine lines and wrinkles. Abyssinian Seed Oil, with its unique molecular structure, absorbs rapidly, leaving your skin feeling soft, supple, and never congested, while enhancing texture and reducing fine lines. Tocopherol, the potent Vitamin E, aids in healing scars and damaged skin tissue. Rosemary Leaf Extract enhances circulation, improves nutrient delivery, and tones the skin. Combined with Coconut Oil, Sunflower Oil, Almond Oil, and a symphony of aromatherapy oils, this serum transcends skincare, becoming a holistic journey of beauty-health that elevates your spirits as it elevates your complexion.
ENOUGH. Caffeine Enhanced Tissue Oil
This silky-textured, deeply-penetrating blend of natural antioxidant-rich oils is designed to do more than just hydrate; it nourishes and shields your skin with a purpose. Infused with upcycled coffee seed oil, it invigorates your skin’s vitality, promoting a toned and tightened appearance while guarding against the ravages of free radicals. The Abyssinian Seed Oil, with its unique molecular structure, glides on effortlessly, leaving your skin soft and supple without a trace of greasiness. This lightweight wonder, rich in omega-9 fatty acids, transforms your skin’s texture, revealing a smoother, healthier complexion whilst boosting circulation. The magic of Tocopherol, also known as Vitamin E, promotes healing, aiding in the repair of scars, stretch marks and damaged skin tissue. Energised by Lemon Peel Oil’s abundant vitamin C, your skin will exude brightness and balance. With Coconut Oil, Sunflower Oil, and Almond Oil to nurture and fortify your skin’s barrier, and a harmonious blend of aromatherapy oils to elevate your mood, ENOUGH Caffeine Enhanced Tissue Oil is an experience, a transformation, and a holistic embrace of beauty-health. It’s more than skincare; it’s radiant wellness, delivered in a bottle.
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Join a beautiful movement
ENOUGH. is not just a beauty brand; it’s a call to action.
“The World has enough Crap. Crap products, Crap waste-fill and unworthy Crap claiming to help make us more desirable and healthier. ENOUGH. is a new proposition that we are thrilled to donate our coffee waste into. Making a real, beautiful change in the world, one cup of coffee waste at a time.” Comments Founder of Truth Coffee Roasting David Donde.
Cosmetic Chemist, Jena Goncalves “Thanks to technological advances in upcycled waste, cosmetic formulations will change. We’ll create environmentally conscious products meeting sustainability and natural beauty demands. As a Cosmetic Chemist, I aim for safety, stability, and eco-consciousness by using upcycled bioactive ingredients rich in antioxidants, reducing synthetic additives.”
Join them in their journey to revolutionise the beauty industry and make a positive impact on the environment, experience the transformation in your own Beauty-Health journey and help turn what would’ve been waste into something truly beautiful.
Products can be purchased online at https://www.its-enough.com/. National stockists are coming soon.
Learn more about ENOUGH. and their commitment to upcycled beauty at https://www.its-enough.com/ and follow them on Instagram @enough.beautyhealth for the latest updates and insights.
https://www.instagram.com/reel/CySxQcuKQdd/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
