If you want healthy hair, you should give your scalp the same attention as you do your face and body.

Scalp care is at the core of the new Tonic Institute™ range of hair care products. The brand offers an innovative product range that solves common hair concerns across all hair types. Each product has been expertly developed to boost scalp vitality and offer hair growth support, combined with high-performance conditioning and treatments.

Jason Thom of Tonic Institute™ says, “We are committed to demystifying hair care. We wanted to create a holistic and salon professional haircare range that would cater for every hair type and hair concern and is accessible in a convenient retail (and online) environment. We refer to this as the Tonic Way, which is to provide the consumer with a mix ‘n match range of products, tailored to hair type and concern. The majority of us need to wash, condition and style our hair and so we have created a simple key to assist with the product solutions for each step and catered to your specific needs. I personally use Tonic Institute as my go-to.”

The Tonic Institute™ range is developed for men and women with fine and straight hair, waves, curls and coils.

The products within the Tonic Institute™ line are fortified with Gro-Tonic™ – a combination of ingredients that soothe, revitalise and rejuvenate the scalp; creating an ideal foundation for hair growth. Gro-Tonic™ is a proprietary combination of the following ingredients and suitable for all hair types:

A Plant-based Complex of Biotin, Apigenin and Oleanic Acid

  • Scientifically proven to be as effective as scheduled pharmaceutical grade hair growth stimulants, but without the side effects.
  • Reduces hair loss while fortifying and rejuvenating the hair follicle.
  • Strengthens hair while promoting growth.

Hazel Leaf Extract

  • Reinforces cohesion between the dermis and epidermis cells, helping strengthen the hair in the scalp.
  • Revitalises and cares for the scalp, energizing and strengthening the hair follicle.
  • Possesses anti-inflammatory properties to help soothe the scalp.

“Our hair care line consists of 13 products, including shampoos, conditioners, masks, oils and styling tools. The shampoos and conditioners come in two different collections, Gro-Tonic™ (developed to strengthen and rejuvenate hair follicles, prolong the growth phase of hair whilst nourishing and moisturising the scalp) and TonicBoost™ (developed for the everyday essentials, to boost moisture, shine, scalp vitality and overall condition of your hair)” says Thom. The TonicBoost™ range also has a very strong, yet simplified, natural curls offering for curlier textured hair.

WASH + MAINTAIN 

Gro-Tonic™ Sulphate Free Shampoo – Gently cleans hair without stripping it. Designed for use on curls, coils and colour and chemically treated hair.

Gro-Tonic™ Clarifying Shampoo – Designed for all hair types experiencing hair fall/ hair loss. Removes product buildup, hair feels thicker and fuller after first wash.

TonicBoost™ Clarifying Shampoo – Works on all hair types to gently remove product build-up without stripping natural hair oils.

TonicBoost™ Sulphate Free Shampoo – A low lather shampoo that gently cleanses without drying curls and coils. Boosts shine and eliminates frizz. Also recommended for colour and chemically treated hair.

TonicBoost™ Curl Co-wash – A conditioning shampoo for waves, curls and coils that gently cleanses, replenishes moisture and reduces breakage. Ideal for curls and coils.

CONDITION + TREAT

Gro-Tonic™ Conditioner – A treatment conditioner for all hair types concerned with thinning and ageing hair.

Gro-Tonic™ Treatment Spray – Reduces hair fall and increases hair density while rejuvenating the scalp. Can be used on colour or chemically treated hair.

TonicBoost™ Vitality Conditioner – An everyday conditioner that works on all hair types to boost hydration and scalp vitality. Light enough to use from scalp to tip.

TonicBoost™ Rapid Repair Mask – A luxurious, conditioning hair mask designed for an intensive boost of hydration, reducing breakage, boosting scalp vitality and healthy growth for curls and coils as well as colour and chemically treated hair.

TonicBoost™ Curl (Leave-in) Conditioner – An innovative scalp to tip solution for very thirsty waves, curls and coils, rich in natural oils, shea butter and infused with Gro-Tonic™ for an extra boost.

TonicBoost™ Hydration Elixir Oil – Nourishes the scalp, tames frizz and smooths fly-aways whilst giving your hair a boost of shine. Works on waves, curls and coils.

The Tonic Institute™ also has you covered when you step out the shower with their style and finish range.

STYLE + FINISH

TonicBoost™ Shine Mist Spray – A lightweight and fast absorbing misting spray with natural oils, shea butter and Vitamin E for waves, curls and coils to combat frizz

TonicBoost™ Curl Styling Cream – A formulation of exotic natural oils such as Chia Seed Oil and Sacha Inchi Oil. Defines curls, minimises hair breakage and soothes itchy scalp for those with waves, curls or coils.

TONIC WELLNESS™ – NURTURING YOU FROM THE INSIDE

Thom adds that “Tonic Institute™ believes in a holistic approach and in this light has created a wellness range to boost your hair and overall well-being from the inside out.”

REPAIR + SELFCARE

TonicWellness™ Hair Growth Support – A proprietary blend of naturally derived Ashwagandha (root extract), essential vitamins and minerals to boost hair growth and overall well being from the inside out. Ashwagandha is a plant-based adaptogen and is known to help reduce general levels of stress/ anxiety and inflammation in the body.

TonicWellness™ Pure Hydrolyzed Premium Collagen – A naturally sourced, high-quality, high bio-availability source of collagen peptides known to improve hair, skin, nails and deliver multiple health benefits.

Tonic Institute™ is a holistic, multicultural, multi-functional, professional haircare system designed for “mix and match” optionality according to hair type and hair concern.

Find the Tonic Institute™ range online at www.clicks.co.za and at selected Clicks stores nationwide. Buy the Tonic Wellness™ products online at Takealot.

For more information about Tonic Institute, visit www.tonicinstitute.com or follow them on social media @tonic.institute.